2024 Hawaiʻi Statewide Official Visitors’ Guide Integrated Marketing Program
We are excited to announce a renewed Hawaiʻi Statewide Official Visitors’ Guide program, which is responsive to current market consumption demands, and will provide greater value to HVCB Members.
The Hawai‘i Statewide Official Visitors’ Guide in digital format includes island-specific sections for Kaua‘i, O‘ahu, Maui/Moloka‘i/Lāna‘i, and the island of Hawai‘i, as well as content highlighting Hawaiian Culture and the importance of mālama and kuleana cultural values perpetuated throughout Hawai‘i.
Distribution will be focused on qualified digital delivery, heavily leveraging HVCB first-party data and proprietary-owned channels for targeted audience delivery.
Consumer - Approximately 90 million total impressions.
