Maui Visitors & Convention Bureau

The Maui Visitors and Convention Bureau (MVCB) is a subsidiary of the Hawaiʻi Visitors & Convention Bureau (HVCB). HVCB is contracted by the Hawaiʻi Tourism Authority (HTA), the state of Hawai‘i’s tourism agency, for destination marketing in the United States. MVCB supports our international partners in Canada, China, Japan, South Korea and Oceania (Australia and New Zealand), and collaborates with the Maui Nui island partners — in government, hospitality, and other industries — and the community to implement the Maui Nui Destination Management Action Plans for the islands of Maui, Molokaʻi and Lānaʻi. For more information, visit: gohawaii.com/maui or call 808-244-3530.

Island Chapter Staff Directory

Sherry Duong Executive Director, Maui Visitors & Convention Bureau

sherry@mauivb.com

Phone

808-442-8715

"My favorite place in Hawaiʻi is on the island of Maui. Haleakalā for the sunrise or sunset and also the stunning and diverse landscape views of Kula. Such a peaceful and tranquil feeling when visiting upcountry Maui and taking in farmers markets."

Leanne Pletcher Director of Public Relations & Marketing, Maui Visitors & Convention Bureau

leanne@mauivb.com

Phone

808-442-8720

"I would have never imagined the deep sense of purpose I've experienced through so many different chapters. It's been a true privilege to be able to interact with media, co-workers and the community through these experiences."

June Pagdilao Director of Sales, Maui Visitors & Convention Bureau

june@mauivb.com

Phone

808-442-8717

"I love meeting people, educating and inspiring old and new generations on the value of the Hawaiian culture."

Janet Kuwahara Senior Manager of Operations, Maui Visitors & Convention Bureau

janet@mauivb.com

Phone

808-442-8711

"To me Kula is the most beautiful place on earth and I am lucky enough to live there!"

Rachelle Duarte Administrative Specialist

maui@hvcb.org

Phone

808-442-8710

"ʻĪao Valley holds a special place in my heart. It's where my husband grew up and where we were married. It was always the place where our families would get together. Grandparents got to see the grandkids and special memories were made."

Island Chapter Advisory Board

Gregg Nelson Maui Chapter Chairperson

General Manager, Napili Kai Beach Resort

Chris Rabang

General Manager, Westin Kaʻanapali Nanea

Tony Davis

Executive Director, A3H

Roni Gonsalves

Maui Operation Manager, Polynesian Adventure Tour

Jill Kobayashi

Senior Director, U.S. Sales and Community Relations, Hawaiian Airlines

Gregg Lundbergg

General Manager, Courtyard by Marriott

Lester Nakamoto

VP & Banking Center Manager, Bank of Hawaii

Taylor Ponte

Chef & Owner, Kamado Maui

Michael Pye

General Manager, Fairmont Kea Lani

Kasper Rasmussen

General Manager, Kamaole Sands

Andrew Rogers

General Manager, Ritz Carlton Kapalua

Brian Yano

Regional Manager, Coldwell Banker Commercial

Ex-Officio

Destination Management Action Plan

The Hawai‘i Tourism Authority (HTA), in partnership with the counties and the respective visitor bureaus, developed community-based Destination Management Action Plans (DMAPs) that aim to rebuild, redefine and reset the direction of tourism over a three-year period. The focus is on stabilization, recovery, and rebuilding to the desired visitor industry for each island. The actions put forth in the DMAPs are guided by an island-based Steering Committee for each island, and includes a collaborative process which encourages participation and vital input from the community, visitor industry and other sectors. The DMAPs identify areas of need as well as actionable solutions for enhancing the residents’ quality of life and improving the visitor experience across the islands.

HTA’s 2020–2025 Strategic Plan is organized around four interacting pillars—Natural Resources, Hawaiian Culture, Community, and Brand Marketing, with more emphasis on addressing tourism impacts and greater destination management. In it, HTA defined Destination Management to include: attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.

View the Maui Nui Destination Management Action Plan below, or visit the Hawaiʻi Tourism Authority website to discover how destination management and stewardship is advancing in our islands.

Awards and Recognition

Maui: Best Island in Hawaii – Travel & Leisure World
# 3 Popular Destinations – United States by Tripadvisor
Kaʻanapali Beach: No. 1 beach in the U.S. and No. 10 beach in the World in TripAdvisor’s Traveler’s Choice Best of the Best Awards.

Did you know?

The highest peak on the island is Haleakalā, the worldʻs largest dormant volcano
There are no traffic lights on Lānaʻi
Kalaupapa National Historic Park on Molokaʻi was once a place of exile for those with Hansen's disease.
Maui County consist of the three islands of Maui, Lānaʻi and Molokaʻi better known as Maui Nui.

Maui Visitors & Convention Bureau Updates