Market Insights

Welcome to Market Insights Online, your one-stop source for the latest in HVCB market research and analysis. Check back often for updates and news reports. Questions? E-mail the Market Insights Team at: insights@hvcb.org

Some of the documents below may be in Adobe Acrobat (.pdf) format. If you do not have the Adobe Acrobat Reader installed on your system, it is available at no charge from Adobe Systems.

Reports & Analysis

The State of the American Traveler - as of March 2026; in PDF format

Travel Outlook Resources

Insights into the Hawai‘i and national outlook for travel and tourism.  Links to selected online resources are listed below: 

• HTA - Hawai‘i Air Seat Capacity Outlook

• DBEDT - Quarterly Economic Outlook for Hawai‘i

• University of Hawai‘i Economic Research Organization (UHERO) - Economic Forecast

• U.S. Department of Commerce (Office of Travel and Tourism Industries) - Forecast of International Travel to the U.S.

• U.S. Travel Association - Travel Industry Forecasts

Frequently Requested Official State Resources​

Visitor statistics are available from the Department of Business, Economic Development and Tourism's (DBEDT) and the Hawai‘i Tourism Authority (HTA). A list of the most popular links are catalogued below:

• Annual Visitor Research Reports

• Monthly Visitor Statistics

• State of Hawai‘i Data Book

• Visitor Plant Inventory Report

• Visitor Satisfaction and Activity Report